The documentary contains over fifty interviews with the cast and crew of IT as well as over 700 never-before-seen photos from the production and aims to “tell a story heard by few and showcase a wealth of behind-the-scenes footage and photos seen by even fewer. From exploring the historical and cultural phenomenon of coulrophobia (the fear of clowns) to Tim Curry’s magical portrayal of Pennywise the clown to the impact Vancouver (aka “Hollywood North”) had on the 1990 made-for-TV miniseries, Pennywise: The Story of IT promises to dig deeper into the Pennywise phenomenon than anything ever has before.”